Opera GX brings PC Man back in a new campaign that shines a light on the consequences of having a bad game

Oslo, Norway – March 12, 2026 – Opera GX, the dedicated gaming browser, has launched the fourth installment of its advertising series titled “Your Setup Wants GX.” This latest advertisement features the character PC Man, a sentient computer, who leaves his neglectful gamer partner to find a new user who appreciates him with the Opera GX browser.

Initially intended to run for just two weeks, the campaign exceeded the brand’s expectations for awareness and engagement, leading to its extension. The success can be attributed to its viral nature, which included widespread sharing, memes, and a unique distribution strategy across various gaming and social media platforms, such as YouTube, Discord, Twitch, Vyro, TikTok, and even Tinder.

In an era where many brands express caution in their creative strategies, Opera GX distinguishes itself by embracing internet culture and gaming humor. The PC Man series cleverly highlights the deep relationship gamers have with their gaming setups, often obsessing over hardware details while neglecting the browser they use. The right browser is crucial for optimal gaming performance, and without it, even high-end systems can struggle.

PC Man was first introduced in October 2025 to provide a voice for the computer itself. Through the “Your Setup Wants GX” series, PC Man illustrates the repercussions of poor browser choices. Previous ads showcased moments where PC Man criticized a gamer for settling for basic browsers, and even staged a funeral for a player who neglected it.

The latest ad takes a more passionate approach, starting with PC Man expressing dissatisfaction over being undervalued by the gamer. After demanding a more efficient browser, PC Man departs, only to be found later with another player who has installed Opera GX, finally receiving the attention it deserves.

Maciej Wójcik, Senior Product Marketing Director at Opera, stated, “Gamers obsess over every part of their setup, except the browser. PC Man exists to highlight that contradiction within gaming culture. A slow browser can impede performance, making it part of the problem rather than a neutral tool. We aim for our campaign to reflect this while immersing viewers in a gaming environment that feels interactive and engaging.”

To further enhance the campaign’s reach, Opera distributed the PC Man video across multiple platforms, including interactive formats like the game “Maximum Load” on GameJolt and Vyro. In this game, players guide PC Man through a seamless installation of Opera GX, promoting downloads of the browser.

Additionally, Opera leveraged Tinder for a unique in-app advertisement that allowed users to “match” with PC Man by simulating a dating profile scrolling experience. Gaming influencers also played a significant role in promoting the campaign, driving their audiences to engage with Opera GX.

As a result of the campaign, viewers encountered PC Man in ads and often sought out the original YouTube video, leading to a 16% increase in viewership beyond initial goals within just two weeks. User-generated memes significantly contributed to this success, generating 2.6 times more views than the original ads.

The campaign was developed in collaboration with the advertising agency OFFICER & GENTLEMAN and production company Jakiens.

About Opera GX: Opera GX is the preferred browser for millions of gamers who desire a tailored online experience. It is the first browser to offer full customization options for appearance, color themes, and sound effects. Additionally, it optimizes computer resources for gaming by limiting CPU, RAM, and network bandwidth usage. Users can choose from over 10,000 mods to personalize their browsing experience. Opera GX was launched in Oslo, Norway in 2019.